Amara, Ama Serwah Genfi, born Ama Serwah Genfi, is a Ghanaian-American singer with a secret arms —her tone. The singer, whose name is derived from a mix of her real name and Corinne Bailey Rae, was born into a Ghanaian family who moved from New York to Atlanta to New Jersey. This constant uprooting of life gave the artist an edge and an openness to the world, which gradually shaped her experimental thinking conceived from the different musical subcultures of these cities. Wherever Amari lives, it influences her focus on the inherent expansiveness of art.
“When I first started singing, when I was making mixtapes and rapping, I was actually used to singing in my chest voice,” Amara told The Associated Press. “I was living in New Jersey at the time, and one of my favorite artists was Anthony Kiddis from the Red Hot Chili Peppers. He had a harsh tone, and I spent a lot of time trying to emulate that.”
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The 28-year-old singer’s vocal dexterity allows her captivating vocals to flow smoothly from track to track. her debut album, angel you don’t know, As she cruises through the sound with ease, it feels like a coastal breeze on an album. The record is full of West African drums and instruments with electric pulses. Her 2020 breakout dance hit, Sad Girlz Luv Money, featured Moliy (and later Kali Uchis), igniting unchecked energy in hot, brightly lit clubs in Los Angeles, London, New York, Ghana, and more .
With the release of her second album, fountain baby, Amaarae is reunited with frequent music producers Kyu Steed and KZ Didit, who say their collective synergy is similar to that seen by “Janet Jackson, Jimmy Jam and Terry Lewis” in their global success with sexy and soulful re-runs smooth production effect. The R&B genre of the 90s.
After signing an agreement with Interscope Records, Amaarae’s fountain baby is a creative effort that took three years after its release angel you don’t know The 14-track album doesn’t feature anything, but instead presents a carefully curated Afrofuturist internet pop infusion of beats and percussion from around the world. “Justin Timberlake and Timbaland at Future Sex/Voice of Love It’s an album where I draw inspiration from the texture of the sound,” says Amaarae of her personal upbringing, drawn to music in her family and community. “What Goes around…Comes around is a song that inspired The songs of Tibetan Angel and Masquerade, in terms of oriental intonation and use of orchestra, but I wanted to make my own version and bring those two worlds together.”
New Nigerian producer Tochi Bedford created the plush instrumentals of “The Digital Princess” and the punk-rock riffs of the second half of “Sex, Love, Suicide.” “He surprised me the most because he was a producer who sent me crazy music in Scotland. He created some of the coolest elements and moments fountain baby – Triple punch in “Wasted Eyes,” boom, boom, boom, and he did the intro for “The Pretend.” Other energetic tracks, like “Counterfeit,” feature Chinese bowed violins layered on top of the powerful bass that Amara often hears in Atlanta rap.
After teaming up with Mugler and starting a Europe/US tour in September, Amaarae can now enjoy the fullness of her career. “In my eyes, Fountain Baby is really a charismatic person,” she explained. “A person with abundant blessings is ultimately a blessed child of God.”
after all, fountain baby This is a phenomenal album, and you might need to pause between each song to calm yourself down. The song is fast-paced and Amaarae grabs attention as the song evolves. In 2023, Amaarae was invited to sing for Disney forever wakanda And dance the lyrical stanza with Janelle Monae, Amine, Kaytranada and more.
The confident performer listens to an array of treasured artists to keep her mind creative, and she’ll play alongside Anthony Kiedis, Freddie Mercury, and Shuttle between the incomparable Young Thug. “He’s very special to me,” Amara admits nervously. “I love his tone and the way his voice stretches. I definitely feel like I’m one of those babies who’s always trying new things with his voice, and he really broke the fourth wall for me.”
The singer-rapper is incredibly insightful about the inner world she’s built for herself, and has a collection of musical icons she holds dear across genres, countries and languages. Amara’s crafting abilities in her workshop are similar to a scientist’s ability to experiment with powerful (and potentially dangerous) chemicals. Her recordings are so expansive in sound because she is a raw example of not straying away from instruments that might sound foreign to someone who didn’t grow up immersed in another musical realm where everything is happening . Amaarae finds joy in uncharted musical landscapes, and her magnetic voice keeps listeners on her track.
