BTS is one of the top Kpop megastars today with a huge income and a desirable amount of assets. Recently, Forbes Korea announced the list of 15 Highest Earning K-Pop Artist YouTube Channels Of 2021 and it’s not surprising that BTS took the #1 in this list. This is also a way for BTS to earn income with their videos.
YouTube was one of the main social media platforms that BTS used to engage fans in its early days. When BTS debuted in 2013, the group’s agency, HYBE (known as Big Hit Entertainment at the time), didn’t have many resources to propel them towards success. So they relied on generating support from this social media.
BTS has used YouTube to post behind-the-scenes videos and vlogs, helping fans connect with the members when they’re not performing. For example, their Bangtan Bomb vlogs were a hit and the group continues to release them to this day. These videos allow fans to develop a strong connection with BTS, which is what drives them to become worldwide stars.
According to Forbes Korea, BTS was the highest-earning K-pop artist on YouTube in the past year. The group’s BANGTANTV account has 57 million subscribers and over 109.3 billion views. BTS earned about 16.4 million dollars. For comparison, Forbes listed the highest paid Youtuber as Ryan Kaji, who earns $29.5 million in 2020 with just 41.7 million subscribers and 12.2 billion views.
But not stopping there, Youtube is just one of the miniaturizations of BTS and HYBE. In addition to YouTube, some of BTS’s net worth comes from music sales, performances, and endorsement deals with global companies such as Hyundai, Coca-Cola, FILA, and McDonald’s.
BTS x Hyundai
BTS x Samsung
Last year, HYBE went public and according to CNN, each BTS member received 68,385 shares. Each share is worth $115, so each member’s net worth increases by $7.9 million. Their total net worth also increased by about $55 million.
BTS has come a long way since the days when they lived in a bedroom together, compose music under a garage, past despised… And now they are one of those people. the most sought-after celebrity, living comfortably in a lavish estate in an exclusive area of Seoul, and each member has also managed to buy their own apartment or house. This is a worthy achievement for BTS’s years of hard work. But not only for themselves, BTS has also donated money to many activities to support education, children’s happiness and anti-racism. It shows the sincere hearts and good personalities of Kpop megastars.