As one of the most sought-after K-pop superstars today, Jungkook is undoubtedly one of the most influential celebrities in brands. His popularity coupled with Jungkook’s brand recognition has taken everyone by surprise and even placed him alongside some of the world’s most influential figures.
Probably every ARMYs has heard the story and often witnessed the products used by Jungkook sell out in an instant no matter the price. That proves how influential the 24-year-old boy of BTS is. Just recently, the Economic Times today also listed Jungkook alongside influential figures such as Amazon founder Jeff Bezos, couple Prince Harry and Meghan Markle in bringing free reputation and recognition and helping brands score endorsements for free.
The newspaper pointed out that BTS’s Jungkook recently helped tea brand Teazen Co. increased sales fivefold after he was spotted drinking one of the brand’s kombucha products during a livestream. According to a spokesperson, the brand has attracted a lot of buyers and is “flooded with export inquiries”.
We also have seen that after Virgil Abloh posted on Instagram Story a screenshot from an online chat between him and 7 members of BTS, Jungkook caught the eye when wearing a brand’s ’70S DENIM JACKET’ shirt worth 2,850 USD. Although the price is not cheap, the shirt that Jungkook wore shortly after was quickly “sold out” on the official website of LV. Accordingly, the LV website supports online shipping to 29 countries, which also means that the shirt because of the influence of the youngest BTS member has been purchased cleanly in 29 countries.
Not only that, the effect of Jungkook even helped a brand grow promptly. It is the brand of the pajamas he wore in his Vlive. Of course, the pajamas were sold out and their number of followers on their Instagram account increased from 750 to over 9,000 followers in just one day. Their follower count increased about 12 times thanks to just one Jungkook livestream.
Yesterday, after 1 hour of the video Butter (feat. Megan Thee Stallion)’ Special Performance, the “logo tape jogger in denim” pants from the brand “Alexander Wang” that Jungkookie wore, quickly sold out from sizes XS, S, to M and currently size L are also limited in quantity.
Jungkook is also nicknamed “King of Sold Out” and became a guarantee for raising the brand value to an unbelievable level. From seemingly obscure brands to luxury brands, Jungkook has become an influencer with whatever item he wears. The Jungkook syndrome brings makes any businessman hope to have him.