Hey Guys, Welcome back to Naijaloaded!
Today I want to talk about something that has been bothering me for a while. It has got me thinking for a while but nobody seems to be interested in this conversation..
A whole lot of Artistes from different regions across Nigeria are all having their fair share in the Music industry and cashing out big time but so sad, that Nothern-based talents are not breaking in…
However, this question continues to ring in my head 👇
Why are there so many talented Artistes in the North, but they are not getting the recognition they deserve?
I mean, have you heard some of the amazing songs and beats that these guys are producing? They have so much talent and creativity, but they are not getting the exposure and support that they need to blow up.
I think there are several factors that contribute to this problem and I will take my time to list them below.
Challenges Faced by Northern Artistes:
1. Lack of infrastructure, resources & funding
Many of these artistes don’t have access to quality studios, equipment, promoters, or distributors. They have to rely on their own skills and networks, which can be very limiting and frustrating.
2. Limited Exposure
The Northern music scene often operates in the shadows of its southern counterparts. Lack of exposure means that many talented artists remain hidden gems, waiting for their moment to shine which sadly might eventually never come.
3. Not spending on Promotion
We have seen artiste Erigga blow up into Mainstream markets like Lagos and Abuja without actually leaving Warri, that’s the power of promotion.
Many of these Nothern Artistes do not promote their songs or materials at all. They just do good songs and expect miracles to happen when they can reach out to Radios, TVs, Blogs, and Media houses in Lagos to help them get things done without coming down to Lagos.
4. Cultural and linguistic Barriers
Many of these artistes sing or rap in their local languages, which may not appeal to the mainstream audience or the media. They also face discrimination and stereotypes from some people who think that the North is backward or violent.
These artistes have to work extra hard to overcome these challenges and prove themselves.
MY COMMENT
My name is Makinde Azeez and I’m the CEO of Naijaloaded.
I believe that there is hope for these artistes. I believe that they have something unique and valuable to offer to the music industry and the society.
They have a rich and diverse culture, a strong sense of identity, and a passion for their craft. They have stories to tell, messages to share, and emotions to express. They have the potential to inspire and influence millions of people with their music. They just need more opportunities and platforms to showcase their talents and reach a wider audience.
That’s why I’m writing this blog post. I want to use my voice and my platform to support these artistes and spread their music.
I will do everything within my power to get across and meet with a whole lot of talented artistes in the North and in few months from now, I will introduce you to some of the amazing artistes that I have discovered from the North and I will share some of their songs with you.
I hope that you will enjoy their music as much as I do, and give them some love and feedback. Maybe together we can help them blow up and achieve their dreams.
Ma Salam!
I have this question to ask you all 👇
With The Amount Of Talented Artistes In The North – What’s Stopping Them From Blowing?
I will be in the comment section reading all your responses.
Drop your comments
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