More than 1 million people watched BTS’s speech at the United Nations General Assembly meeting. This shows how great the attraction and influence of Kpop superstars is today.
On the morning of September 20, the opening session of the Conference ‘SDG Moment’ (Program to promote efforts of the international community in the implementation of sustainable development goals), under the United Nations General Assembly The United Nations held its 76th National Day in New York (USA).
Notable at the event, with more than 1 million followers online when K-pop super stars BTS spoke at this year’s United Nations General Assembly meeting. The Washington Post reports that, normally, the United Nations General Assembly meeting is only attended by policymakers and politicians, and is not an event that attracts a large audíєnce. But this time is a special case. By the time BTS gave the speech as “Special Presidential Envoy for Culture and Future Generations”, more than 980,000 viewers on Youtube and tens of thousands of followers were on other platforms.
This is not the first time the group has appeared at the United Nations General Assembly. Previously, the group also participated in the launch of UNICEF Generation Unlimited within the framework of the 73rd United Nations General Assembly, which took place in 2018. However, this is the first time they appear in the role. new official diplomacy, as Special Envoy to the President. Future Generations and Culture. On July 21, South kσrєαn President Moon Jae In appointed the country’s hít music group as a special envoy for public diplomacy.
The press covered how super-mαѕѕive ARMYs were on the official UN YouTube channel on Monday with their signature purple heart symbol, along with loads of crying emojis and like, and every other heart emoji available – as the members of BTS spoke at the 76th UNGA. More than 980,000 viewers watched there, and tens of thousands more watched on other YouTube channels and platforms. Indeed, tens of millions of fans around the world have responded with pride and appreciation for the message BTS delivering.
To date, the kσrєαn pop music industry has become a global phenomenon. By the end of 2018, when the Covid-19 pandemic had not yet appeared, the annual economic value that BTS brought to the country was estimated at 4 trillion won ($3.54 billion), according to data. data from the Hyundai Research Institute (HRI) of kσrєα.
Notably, compared with the average annual revenue of 160 billion won of mid-sized companies in kσrєα, the economic value that this 7-member group brings is equivalent to the revenue of 26 similar companies.
According to Statista’s analysis of the company’s 2018 revenue report, BTS’ contribution to South ḳöŕệä’s GDP is roughly equivalent to that of ḳöŕệän Air. The Hyundai Research Institute (HRI) predicts that the 10-year economic impact of BTS will reach 56.2 trillion won ($49.8 billion). This number will easily surpαѕѕ the 2018 PyeongChang Winter Olympics (41.6 trillion won).
About an hour after BTS appeared and delivered their speech, the fans and people interested in BTS finally left and the United Nations YouTube channel dropped to a more typical audíєnce, less than 50,000 viewers. This can prove how strong and proud the charm of BTS is!