PLEASURES has always been ahead of the curve in finding ways to truly merge the worlds of fashion and alternative music. From Blur, New Order, and Korn, the LA label brings us fresh gear from our favorite cross-genre and decades-old iconic bands. This month, we have a very special treat from one of the most legendary names in the American underground: Sonic Youth.
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Today, PLEASURES is launching with 38 items, including clothing and ephemera, inspired by various eras of Sonic Youth. This collaboration is no ordinary Washing Machine reprint tee. The capsule collection is as much about design as it is about in-depth editing – featuring band member photos, album art and archives.
It would be great if anyone could take a beloved reference and retell the story in a new and exciting way. For the capsule collection, the brand speaks to the fact that while the enduring relevance of Sonic Youth and their notable inspiration for music and musicians is self-evident, their artistic vision has always proved equally admirable and iconic.
With this launch, acclaimed artists like Raymond Pettibon and Mike Kelley, whose much-loved album art is disappearing from mood boards, appear on our A range of creative and refreshing clothing and collectibles that everyone craves.
PLEASURES co-founder Alex James said it well about Sonic Youth’s impact on the entire culture: “Sonic Youth introduced me to all things cool. Their edgy sound combined with a DIY no-fuck attitude made them global icons in the history of pop culture.”
Pay homage to alternative royalty and grab your own ‘dirty’ bunny by checking out this two-part series July 7, 2023 and July 21, 2023 at 10:00 AM PST At pleasuresnow.com and other retailers worldwide.
Photography: Nikki Nixon and Quinn Dunziellas
Models: JINU and Robby
