YUNGBLUD has released the official music video for his deeply personal anthem “Lowlife,” his most recent single that came out June 7.
Directed by Priya Minhas and YUNGBLUD, the video follows the 25-year-old and his miniature counterpart, a representation of the singer’s younger self, swaggering through the streets of Camden Town, London. Cheeky, mischievous, and painfully endearing, the duo’s tender relationship finds Yungblud connecting with and accepting with his childhood self, a kid whose oddball and misfit personality was ultimately his ticket to success.
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“I wanted to be walking side by side with my younger self, guiding him through a fucked up world based on real memories and people I have encountered in my life,” YUNGBLUD shares. “Almost a message to myself saying that life doesn’t always have to be so deep and there is beauty to be found in chaos and opportunity in disaster.”
With nostalgic cuts of childhood debauchery, the video is an impish, yet wistful encapsulation of YUNGBLUD’S schooldays. “I wanted to make something that looked like emo Shameless or St Trinians on Acid,” the pop-punk singer explains. “This video is completely bonkers.”
The official music video for “Lowlife” comes as YUNGBLUD nears the end of his wildly successful North American leg of YUNGBLUD – THE WORLD TOUR, produced by Live Nation.
See the “Lowlife” official music video below.
