In short video published on July 9th, Luxury fashion brand Louis Vuitton is being criticized for posting a video that lacks images of V. ARMY is feeling extremely disappointed when a high-end and most expensive brand on the planet can make an so big error with their brand ambäṩṩador.
Recently, BTS was invited to be the House Ambäṩṩador of the expensive fashion brand Luis Vuitton. As brand ambäṩṩadors, BTS has started their promotional activities with the world’s leading luxury fashion house including attending the Fashion Show and representing the brand’s latest collection.
On July 9th, Louis Vuitton released a short video featuring BTS in their Men’s Fall-Winter 2021 collection. BTS modeled 34 outfits during the Louis Vuitton brand Seoul fashion show. This made the fans go crazy and immersed in the boys’ great beauty.
Even so, ARMYs also immediately realized an unacceptable mistake in the posted video. It was the image of V that was míssíng. While most members have their time to shine:
Figurative notions. Presented in Seoul, @VirgilAbloh's #LVMenFW21 collection re-appropriates the normal through extreme elevation. Watch the show featuring @bts_bighit on Twitter or https://t.co/UzXIisHkEb#BTS #RM #Jin #SUGA #jhope #Jimin #V #JungKook pic.twitter.com/XWwVVy1FdD
— Louis Vuitton (@LouisVuitton) July 8, 2021
…V was nowhere to be found.
Although the brand tagged his name in the caption of the official tweet, V is not featured in the video at all.
Fans immediately messaged Louis Vuitton to re-upload the video as they have “seven ambäṩṩadors but only six in the video“. They point out that letting this mistake happen is “unprofessional” and unworthy of a luxury brand.
Hi! @LouisVuitton. You have 7 ambassadors, but there's only 6 in this video. So please we kindly ask you to fix it, and that you add 'Taehyung' (V), because he's also a BTS's member and one of the ambassadors. Thank you¡!
— نوف (@wqvz24) July 8, 2021
Can you repost this tweet with all 7 members? There’s one missing #V. Thank you.
— bora ⛱ (slow) (@modooborahae) July 8, 2021
This is not the first time V has been excluded from promotional content featuring the group. He was not previously listed in the cast and crew of the movie Break The Silence.
Vox Cinemas also did not include him in the cast list on Bring The Soul’s website.
Even in award shows, he is overlooked, with his face cut out from the group teaser photo of the APAN Music Awards 2020.
It is known that BTS has never participated in individual promotional activities. Even if other groups always have members who work independently in the fields of fashion or cosmetics, BTS always maintains the principle of BTS Is 7. Even famous brands like Luis Vuitton have to invite them. all 7 become ambäṩṩadors for their brand. Therefore, the lack of V’s image as a House Ambäṩṩador for ARMY is unacceptable and needs to be rectified immediately.
— Avril; 🧈👅☁️ (@btsargento) July 7, 2021
ARMYs continue to demand justice for V by tagging LV in comments and trending hashtags until the brand corrects the post.