Unlike other entertainment companies, Bł₲ Ⱨł₮ Music always has a special path in both music, operation and discovery of super rare talents. Such is the case of a young creative talent who has just graduated from a world-renowned university – Clyde Kelly. He is known for contributing to BTS’s amazing song Black Swan.

Clyde Kelly graduated from the Wharton School in 2018 with an MBA. After graduating, he joined McKinsey & Company, one of the three largest consulting firms in the world. However, he is a person with a great pa̾s̾sion for music and enjoys this artistic path above all else. He surprised his colleagues after resigning a year after that. But his fellows later found out that he had received a request to write a song for BTS’ Map of the Soul: 7 album.

Kelly wrote songs even before entering college and continued to compose music even after graduating and working at the company. He received an email from Bł₲ Ⱨł₮ Music in September 2019 asking him if he would like to participate in the production of BTS’s “Black Swan”. Although he is not familiar with Bł₲ Ⱨł₮, he knows that BTS is one of the biggest boy bands in the world. He sent three songs to Bł₲ Ⱨł₮ after receiving their request and they used the latter two for the tune of “Black Swan”.

Since the moment Bł₲ Ⱨł₮ Music contacted him and the song Black Swan was released, he expressed that his life has changed a lot. He really lived up to his pa̾s̾sion for art and he became more known. After the release of “Black Swan”, he received many requests to write songs for him and his talent has been recognised by many people. “I don’t know why it happened to me,” he said, because he still doesn’t know the company found him and contacted him. But for Kelly, it’s really like a miracle with BTS’s Black Swan.


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